Frequently Asked Questions about Employer Branding and FANFARE!

What is Employer Branding?

It’s how a company communicates, demonstrates, and strengthens its reputation as a place to work. It covers everything from the employee value proposition to the experience at each stage of the employee lifecycle.

What is an EVP (Employee Value Proposition)?

It’s the value proposition offered to employees. It sums up what a company provides in exchange for their work—this includes benefits, culture, purpose, development, and leadership style.

What are the benefits of developing an employer brand?

It enhances the attraction of qualified talent, increases retention, reduces turnover costs, boosts engagement, and improves both internal and external reputation.

What’s the difference between Employer Branding and internal marketing (endomarketing)?

Employer Branding is the overall strategy to manage your reputation as an employer. Endomarketing is one tactic within that strategy, focused on internal and emotional communication with employees.

What is the candidate experience?

It’s the set of perceptions, emotions, and experiences a person has from the moment they see a job opening until the recruitment process ends—whether they’re hired or not.

What impact does a poor candidate experience have?

It can damage the employer brand, reduce future applications, generate negative reviews on social media and job platforms, and drive ideal talent away.

How is an effective EVP designed?

An effective EVP isn’t improvised—it’s built from a deep understanding of internal culture, external perception, current talent analysis, and market expectations. At FANFARE!, we blend internal and external insights, brand perception, competitive analysis, and organizational essence to craft a clear, authentic, and relevant EVP that attracts and retains ideal talent.

How do I know if my employer brand needs an audit?

If you're experiencing high turnover, low attraction, unclear perception, or a culture that doesn’t reflect externally—it’s time for an audit. FANFARE! offers a no-fluff, full-scope audit that identifies gaps, strengths, and opportunities.

How can I improve my recruitment process experience?

By designing a clear, consistent, and human journey from first contact to job offer. FANFARE! helps map and enhance the candidate experience to shorten time-to-fill and increase offer acceptance rates.

What makes a 360° Employer Branding strategy different?

A 360° strategy includes diagnostics, EVP design, communication, talent experience, and ongoing measurement. FANFARE! makes it happen through our comprehensive model that combines consulting vision with execution.

What is FANFARE!?

FANFARE! is a hybrid consultancy specialized in Employer Branding, Headhunting, and Talent Experience. We help companies attract, engage, and delight talent through customized, measurable, and memorable strategies.

What services does FANFARE! offer?

From audits, EVP design, candidate journey, visual identity guidelines, communication campaigns, and internal marketing to headhunting and training in talent attraction. Everything starts with understanding your culture and turning it into your best business card.

How is FANFARE! different from other agencies or consultancies?

We’re not an agency. We’re a hybrid consultancy. We mix analysis with creativity, tech with humanity, and data with real culture. We avoid generic solutions and design unique strategies for every client.

Where does FANFARE! operate?

FANFARE! is based in Mexico City, but we work with companies and talent across Mexico and LATAM. We've also partnered directly with European companies, delivering Employer Branding projects with international reach, tailored to diverse cultural and organizational contexts.

How can I contact FANFARE!?

You can email us at colaboremos@fanfare.com.mx or visit our website at www.fanfare.com.mx. We're also on LinkedIn as FANFARE!, where we share fresh ideas, real strategies, and celebrate the best of talent every week.